The 7th CIIE welcomes the 100-day countdown. On July 25, the launch ceremony of the new product of the Serbian Wine Festival was held in the Green Global Commodity Trade Port, a perennial trading service platform of the Expo. Exhibitors took the lead in launching 8 red wines in China to promote the integration of high-quality goods into the big market.

This is the first time that Greenland Group has held a national theme event in Serbia since the launch of Serbian specialty products in May this year. By organizing Serbian enterprises to participate in the 7th CIIE, Greenland Group will open up trade links for Serbian wine, blueberries, honey and other high-quality commodities, and help the high-quality development of China-Serbia business cooperation.

A total of 8 Serbian wines, from well-known local wineries, will debut in the Chinese market for the first time. In order to reach more consumers, G-ONAIR will hold special live broadcasts such as "Roaming the Danube" and "Mellow Tour of Serbia". Jinboji City and Green Colorful City will combine the themes of Serbian art, culture, food and wine, and hold activities such as "Serbian Summer Wine Party" and "Serbian Wine Experience Week".

At the trade end, Greenland launches cooperative brands and channels, connects upstream and downstream supply and demand, and helps Serbian wine enter the consumption formats and space scenes such as catering, tourism, and finance. At the same time, the use of domestic distribution channels of more than 20 provinces and cities, gradually expand the scale of imports, and strive to push the domestic market sales of Serbian red wine to more than 100 million yuan through 3 years.

"We will make use of the big portal and platform of the Expo, make good use of our own resources, links and scenes, and make more efforts at the consumer side, trade side and cultural and travel side, to open up the 'fast track' of the big market for Serbian high-quality goods in China, and continue to amplify the spillover effect of the Expo." Greenland Global commodity trading port group general manager Xue Yingjie said.